Wednesday, January 28, 2009

Industrial needs:

To effectively control manufacturing and assembly lines, industrial products of the future will be designed to be more efficient, robust, faster and wireless. They will also need to be lighter and smaller with much less power consumption to accommodate the universal need for businesses to become more energy efficient.
In order for these industrial products to work effectively, they must have higher immunity to spurious fields and less interference with neighboring equipment. At Ingenium Testing, we can respond to your industrial needs and get your products to market quickly and efficiently with a broad spectrum of capabilities from generic and family specific applications to wireless certification testing.
Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs.
While similar to consumer market segmentation, segmenting industrial markets is different and more challenging because of greater complexity in buying processes, buying criteria, and the complexity of industrial products and services themselves. Further complications include role of financing, contracting, and complementary products/services.

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