Entertainment:

Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development costs across a national audience and that have strong relationships with users in local markets. However, incumbent local media have the brands, audience, and advertiser relationships to compete successfully in this business.
To succeed, incumbent local media properties must choose which parts of the business to outsource, build community among their audiences, and execute well on editorial and advertising services. Relationships with local entertainment advertisers can lead to new kinds of advertising, sponsorships, promotions, and marketing services.

Entertainment is an activity designed to give people pleasure or relaxation. An audience may participate in the entertainment passively as in watching opera or a movie, or actively as in games. The playing of sports and reading of literature are usually included in entertainment, but these are often called recreation, because they involve some active participation beyond mere leisure. The industry that provides entertainment is called the entertainment industry.
Cinema provides moving pictures as an art form. Cinema may also be called films or movies. A film produces an illusion of motion by presenting a series of individual image frames in rapid succession. Films are produced by a crew that handles the cameras, sets and lighting. The cast consists of actors who appear in front of the camera and follow a script. After the film has been shot, it is edited then distributed to theaters or television studios for viewing.